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Sunday, November 19, 2006

Web Hosting, Domains, Traffic, Online Business by Gerald Greene

Web Hosting, Domains, Traffic, Online Business
by Gerald Greene

While the devil is in the details as the old saying goes, every Internet business developer knows that webhosting, a domain name, and web traffic are essential for online business.
Fortunately, these days quality webhosting and domain name registration are available at very reasonable cost. While it is extremely important to chose a web hosting firm that will be around for the long haul and that offers web hosting services that are very close to 100% reliable, it is no longer necessary to pay big bucks each month for quality service.
There are quite a number of firms that offer shared server accounts that offer unlimited hosting accounts for as little as $10 a month. That is a tremendous savings over the rates of a few years ago where you would have expected to pay around $25 a month per domain.
This is not stripped down service either. For your $10 a month you get full featured and easy to use control panels that even a compete novice will quickly learn to use.
There is another happy story when it comes to domain names. A little searching on the Internet will turn up a good number of domain registration firms that sale domain names for as little as $5.00 to $10.00 a year. When looking to purchase a domain name one should consider the ease of use of the management console.
If at all in doubt purchase just one name to get started and check out the back office before purchasing another. Some firms have much better organized management tools compared to others so a little caution can save you time and trouble later on.
Traffic is the third and probably most misunderstood essential. The quality of traffic can very tremendously. Your traffic must be quality traffic comprised of folks that are actually looking for whatever it is that you are marketing. Traffic that comes from traffic exchanges, or traffic brokers is usually not quality traffic.
Traffic that is generated by "freebies" and incentives is not usually going to be quality traffic. A lot of traffic and no sales is an extremely frustrating and losing proposition.
Quality traffic comes from having good information on your web pages. Content is truly KING but it must be content that offers useful information to those who visit your web pages. If you have quality on topic information and use on topic key words wisely within your content traffic will develop.
However, you must be prepared for a long term effort to develop a successful web business. It takes time for the search engines to index your important pages and you must always be working to improve your content and pages. Search engines do not favor "dead" web pages so fresh content is important.
There really is no such thing as legal fast money on the Internet. You must have quality webhosting, your own domain name, quality traffic, and orginal content to make a go of it. Again, I stress that quality traffic means a flow of folks who have an interest in your products and/or services, not just a traffic count that may be high but is composed of only causal surfers looking for freebies.
A relatively small number of folks who will purchase your items provided your website makes a clear presentation as to why you offer a solution to their problem, and who trust your site to be an honest one, is far more likely to produce a successful business than if you bring loads of untargeted traffic to your web site.
You can generate such traffic by using PPC advertising and by having quality content on your website.
Making a good living from an online business is not easy as some less than honest Internet "experts" proclaim but developing a niche market and serving that market well can be very profitable and worth the effort.

3 comments:

rosi said...

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